E-Commerce Build, Private Sourcing Platform & Paid Social Strategy
Hail The Maison is a luxury homewares and lifestyle brand with a strong customer base seeking bespoke, one-of-a-kind pieces. But the process for handling private sourcing requests — customers looking for specific products sourced directly from suppliers — was entirely manual. Enquiries came in through email and DMs, tracked in spreadsheets, communicated back and forth between the team and suppliers without structure.
Sales were being lost in the friction. Customers with genuine intent couldn't find an easy way to submit a request, follow up on progress, or understand the process. Suppliers had no clear intake. The team was managing complexity that should have been invisible.
Farrow Logix took ownership of the entire digital experience — from building out the e-commerce foundation to designing and delivering a custom private sourcing platform that transformed the most complex part of the business into a seamless, revenue-driving process.
The sourcing platform gives customers a clean, on-brand way to submit bespoke product requests directly on the site. Behind the scenes, those requests flow into a structured backend that tracks every enquiry from submission through to supplier fulfilment — with no manual data entry, no lost emails, and no back-and-forth dropping through the cracks.
Private sourcing is a differentiated offering — there's no off-the-shelf platform that handles it well. We designed the solution from first principles around how Hail The Maison actually works: what customers need to feel confident submitting a request, what the team needs to manage multiple requests simultaneously, and what suppliers need to receive a clear, structured brief.
The result is a system where a difficult, high-touch process becomes invisible to everyone involved. Customers get a premium experience. The team gets structure. Suppliers get clarity. And the business gets more sales from a process that previously leaked revenue at every step.
What was previously the most friction-heavy part of the Hail The Maison business became one of its strongest customer touchpoints. The private sourcing platform now handles the entire request pipeline — from first customer enquiry to supplier brief — without manual intervention from the team.
A bespoke sourcing experience that makes the complex feel effortless — for customers, for the team, and for suppliers. Requests that previously required multiple back-and-forth touchpoints now move through a structured pipeline automatically. Paid social drives qualified buyers directly into both the store and the sourcing flow, with full visibility on what converts.