AI AUTOMATION AGENCY · SYDNEY, AUSTRALIA

Your business.
Automated.

Farrow Logix builds AI automation systems and digital strategies for Australian businesses — quoting, follow-ups, reporting, ops, and e-commerce growth. Less manual work. More margin.

SEE OUR WORK →
2+
Years building
with AI
Multiple
Companies
automated
10+
Years digital
leadership
Startups → Large Scale
Businesses
we've worked with
Experience includes
Bluestone Lane
Lion Co.
Hail The Maison
60+ locations
$1B+ revenue orgs
ASX-listed enterprise
US & AU markets
01 / HOW IT WORKS
End-to-end from strategy to launch
Most AI projects fail in the gap between strategy and execution. We bridge it — doing both, in sequence, with your team throughout.
01
Discovery Consultation
Map operations, data and workflows to find where AI moves the needle — and where it genuinely doesn't. Honest assessment, written recommendations.
FIXED FEE · $500 AUD
02
System Design & Scope
We map out exactly how the solution will work before anything gets built — what connects to what, how data moves, what the security looks like. No surprises mid-project.
INCLUDED IN PROJECT
03
Build & Integration
Hands-on build connected to your existing tools and software. Built, tested, and verified against how your business actually runs — not a demo environment.
SCOPED PROJECT
04
Rollout & Adoption
Staff training, change management, 30-day post-launch support. A system nobody uses is a failed project — adoption is non-negotiable.
INCLUDED IN PROJECT
02 / WHAT WE BUILD
Services
From first assessment to ongoing leadership — built for organisations that want to move with confidence, not guesswork.
AI Readiness Audit
Honest assessment of your business — data, workflows, team. Exactly where AI delivers ROI within 90 days, and where you'd be wasting budget.
Chatbot & AI Assistant Build
Custom AI assistants trained on your business — answering customer questions, qualifying leads, handling bookings and enquiries, 24/7 without extra staff.
Workflow & Process Automation
Quote generation, invoice chasing, client onboarding, job scheduling, reporting. If your team does it more than once a week, it should probably be automated.
Business Process Automation
End-to-end automation of your most repetitive workflows — quoting, invoicing, lead follow-up, scheduling, reporting. Built with Make, Zapier, n8n and custom AI. Most SME automations live in 4–8 weeks.
AI Safety & Data Protection
Clear policies on how AI tools handle your business data, what your team can and can't use them for, and how to stay on the right side of Australian privacy requirements.
Fractional AI Leadership
An ongoing senior technology voice for your business without the full-time hire. Monthly advisory covering strategy, tool selection and keeping your AI investment on track.
Staff Training & Adoption
Hands-on workshops so your team actually uses what's built. Change management is not optional — it's included in every engagement.
Digital & E-Commerce Strategy
From loyalty and CRM to D2C growth, digital ordering and customer retention. Strategy grounded in real commercial experience — not theory.
03 / WHAT WE AUTOMATE
If your team does it repeatedly,
we can automate it
Plain-English use cases — the repetitive work most Australian SMEs are still doing manually.
→
Quote generation & follow-up
Auto-generate quotes from job details and chase unanswered ones without lifting a finger.
→
Invoice creation & chasing
Invoices out the door automatically. Overdue reminders sent without awkward phone calls.
→
Lead qualification & routing
New enquiries scored, categorised and routed to the right person — instantly, 24/7.
→
Weekly reporting & dashboards
The reports your team builds manually every Monday — automated, accurate, on time.
→
Client onboarding sequences
Welcome emails, document requests, kickoff scheduling — all triggered automatically at signup.
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Job scheduling & confirmations
Bookings confirmed, reminders sent, calendar updated — no manual back-and-forth.
→
Customer support & service
AI-powered support that answers customer questions instantly — 24/7, on brand, no wait times.
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Social & content production
AI-assisted content pipelines that turn one brief into a week of on-brand output.
Transparent pricing
Every engagement starts fixed-fee. Projects scoped and quoted clearly before we begin — no hourly surprises, no scope creep.
Consultation
$500
AUD · ONE-TIME · 2 HRS
  • Full business & workflow review
  • AI opportunity mapping
  • Written recommendations report
  • Honest ROI assessment
  • Credited toward any project
Scoped Project
$6k+
AUD · FIXED PRICE
SCOPED AFTER CONSULT
  • System design & architecture
  • Hands-on build & setup
  • Security & data protection
  • Staff training & rollout
  • 30-day post-launch support
  • Quoted before we start
Fractional Partner
$3.5k
AUD / MONTH · ONGOING
  • 8 hrs/month senior advisory
  • AI strategy & roadmap
  • Tool selection & management
  • Ongoing implementation support
  • Priority project access
Enterprise
Custom
QUOTED ON SCOPE
  • Multi-team / multi-site rollouts
  • Company-wide AI policies & safety
  • Works with your existing software
  • Executive & board advisory
  • Long-term implementation partner
05 / ABOUT
Built by someone who's done it
LF
Liam Farrow
Founder, Farrow Logix
Sydney, NSW, Australia
ABN 16 983 947 996
Clients & experience
Bluestone Lane
Lion Co.
Hail The Maison

Two years building with AI — not reading about it, actually doing it. Multiple AI systems designed, built and handed over to real businesses. Worked through every challenge that comes up along the way: keeping data safe, getting teams to actually use new tools, connecting AI to existing business software, and cutting through the noise of what actually works versus what just sounds impressive.

My background spans both ends of the market. At Bluestone Lane I served as VP Digital & Technology — driving 70% of transactions through digital channels and building 1.5M first-party customer relationships across 60+ US locations. At Lion Co., one of Australia's largest food and beverage companies, I led D2C digital strategy across a complex brand portfolio. I understand what it takes to implement at enterprise scale, and what it takes to move fast in leaner organisations.

Today Farrow Logix works primarily with Australian SMEs and professional services firms — trades, consulting, hospitality, retail — building the kind of automation that used to require a dedicated technology team.

7+ years VP-level digital leadership — SMBs to ASX-listed enterprise
Multiple AI and digital solutions designed, built and delivered
E-commerce, loyalty platforms, POS systems, AI automation
Operated across Australian and US markets at scale

Ready to move from
curiosity to results?

Book a free 30-minute AI Readiness session. No pitch, no pressure — an honest assessment of where AI can move the needle in your organisation, and where it can't.

CONTACT
Booking calendly.com/farrowlogix
Location Sydney, NSW, Australia
ABN 16 983 947 996
Status
Taking new clients